Our Favorite Simply Southern Clothing & Accessories


Here at Prep Obsessed, we love to celebrate brands that embody the spirit of a preppy Southern lifestyle; brands that strike the right balance of timeless, classy, bright, bold, colorful, and fun. Simply Southern is one of our favorite go-to brands for exactly this reason. 

Founder Ginger says that she chose the name “Simply Southern” to reflect the values of a Southern lifestyle, like slowing down, finding joy in the little details, and always making the time to help your neighbor. This North Carolina-based brand is known for its iconic t-shirts featuring colorful designs and catchy phrases, along with other clothes and accessories. 

Every Southern belle knows how important it is to curate an outfit that is polished and cohesive, even on days when you’re dressing down. Just because you’re wearing a t-shirt and leggings doesn’t mean your personal style can’t shine through! Below, we’ve rounded up several of our favorite pieces from our Simply Southern collection to inspire your wardrobe.

“Mermaid at Heart” Short Sleeve Tee

Simply Southern t-shirts make it easy to show the world who you are with adorable preppy graphics and quotes to match every personality. Beach babes, mountain lovers, athletes, sports fans, nurses, dog moms, and even “mermaids at heart” can all find the perfect t-shirt to show off what they’re passionate about.

Simply Southern T-Shirt Mermaid at Heart


“Let All That You Do Be Done In Love” Short Sleeve Tee 

Simply Southern shirts are known for their iconic bright colors and patterns, including their signature tie-dye prints. Sayings range from sweet (“Let All That You Do Be Done In Love”) to downright witty and sassy (“Bee Kind or Bee Quiet”). Best of all, they feature a loose fit that is comfortable and flattering. Ideal for beach vacations, mountain weekends, and game days!

Simply Southern T-shirt Let All That You Do Be Done In Love


Youth Pineapple Tie Dye Long Sleeve Tee

Why should grown-ups get to have all the fun? Simply Southern youth shirts are a cute and comfortable option for kids and teens of all ages. We love these fun designs for student athletes and animal lovers, as well as youth tees with sweet inspirational quotes. How adorable would matching t-shirts for you and your little one be?

Simply Southern T-shirt Stay Classy Prep Hard


Plaid Crossbody Purse

Simply Southern bags are available in a wide range of styles and colors, but we’re especially obsessed with this gorgeous plaid crossbody bag. It’s one of our best-selling Simply Southern purses for a reason: it features an adjustable strap, two zippered pockets, and a high quality material that looks beautiful when paired with any outfit. 

Simply Southern Plaid Crossbody Purse


Leopard Coin Wallet

We love Simply Southern wallets for the same reason we love all their accessories: trendy prints and patterns with a focus on comfort and functionality. Take this leopard coin wallet for example; it features a bold and beautiful leopard print, along with plenty of interior pockets and card slots. This lovely wallet also comes with an optional wrist strap for easy carrying. 

Leopard Print Coin Purse


Paisley Apple Watch Band

Stylish print? Check! Preppy color? Check! Fits all sizes of Apple watches? Check! Simply Southern Apple Watch bands are a subtle and creative way to elevate your outfit. After all, it’s the little details that make a big difference when it comes to putting together a polished and well-styled outfit. 


Apple Watch Band Paisley Print

Simply Southern is more than just another t-shirt brand—it’s a celebration of the same happy, preppy, and classy Southern-inspired lifestyle that we love here at Prep Obsessed. Which of these pieces are you looking forward to adding to your wardrobe?

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  • Corey O'Loughlin
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