Here at Prep Obsessed, we love to celebrate brands that embody the spirit of a preppy Southern lifestyle; brands that strike the right balance of timeless, classy, bright, bold, colorful, and fun. Simply Southern is one of our favorite go-to brands for exactly this reason.
Founder Ginger says that she chose the name “Simply Southern” to reflect the values of a Southern lifestyle, like slowing down, finding joy in the little details, and always making the time to help your neighbor. This North Carolina-based brand is known for its iconic t-shirts featuring colorful designs and catchy phrases, along with other clothes and accessories.
Every Southern belle knows how important it is to curate an outfit that is polished and cohesive, even on days when you’re dressing down. Just because you’re wearing a t-shirt and leggings doesn’t mean your personal style can’t shine through! Below, we’ve rounded up several of our favorite pieces from our Simply Southern collection to inspire your wardrobe.
Simply Southern t-shirts make it easy to show the world who you are with adorable preppy graphics and quotes to match every personality. Beach babes, mountain lovers, athletes, sports fans, nurses, dog moms, and even “You Had Me At Tacos” can all find the perfect t-shirt to show off what they’re passionate about.
Simply Southern shirts are known for their iconic bright colors and patterns, including their signature tie-dye prints. Sayings range from sweet (“Keep Life Simple”) to downright witty and sassy (“As Long As You're Happy, Who Cares”). Best of all, they feature a loose fit that is comfortable and flattering. Ideal for beach vacations, mountain weekends, and game days!
Why should grown-ups get to have all the fun? Simply Southern youth shirts are a cute and comfortable option for kids and teens of all ages. We love these fun designs for student athletes and animal lovers, as well as youth tees with sweet inspirational quotes. How adorable would matching t-shirts for you and your little one be?
Simply Southern bags are available in a wide range of styles, colors and prints, but we’re especially obsessed with these colorful quilted crossbody phone wallets. They feature a crossbody and wristlet strap, pockets for your phone, ID, credit cards, cash and coins, plus looks beautiful when paired with any outfit.
We love Simply Southern coin purses for the same reason we love all their accessories: colorful prints with a focus on comfort and functionality. Take these round coin purses for example; they feature a variety of fun prints, along with a tassel zipper with a keychain and claw clip to attached to your keys, backpack and more.
Stylish print? Check! Preppy color? Check! Fits all sizes of Apple watches? Check! Simply Southern Apple Watch bands are a subtle and creative way to elevate your outfit. After all, it’s the little details that make a big difference when it comes to putting together a polished and well-styled outfit.
Simply Southern is more than just another t-shirt brand—it’s a celebration of the same happy, preppy, and classy Southern-inspired lifestyle that we love here at Prep Obsessed. Which of these pieces are you looking forward to adding to your wardrobe?